Footfall Surveys

Video analytics can be used to track the movement of people around a retail environment and from this data provide estimates of queue length, waiting times at checkouts, attraction of point of sale materials and optimal flow patterns around the store.

Smart CCTV specialises in extracting this information from existing security CCTV infrastructure thereby providing an additional benefit from the existing investment and allowing surveys to take place without affecting the shop floor.

The video is converted into meta data thereby ensuring that customers are completely anonymous to prevent any issues under data protection.